“Russell has been an integral part of the successful bid to bring Red Bull Crashed Ice to Edmonton for the first time in 2015 and again in 2018. The “Crown Jewel” of Red Bull's global event portfolio will now reach a whole new audience in one of the biggest hockey towns in Canada.”

– Pete Andersen
Country Sport Manager
Red Bull Canada

“Russell was instrumental in developing the initial business case for exploration for the Calgary 2026 and later shaped the development of the Vision, Mission, Values and Promise of the bid and led the overall narrative development for the bid presentation to the members of the Association of National Olympic Committees (ANOC).”

– Terry Wright 
Senior Planning Advisor, Calgary 2026 Olympic and Paralympic Games Bid 

“Russell led the bid process to bring the SailGP circuit to Canada for the first time. His strategic work in developing four competitive bids from across the country led to an exceptional result for the Canada SailGP Team and the eventual host city of Halifax – officially crowning it the undisputed sailing capital of Canada.”

– Ian Wooden
Managing Partner,
Canada SailGP Team

“Russell has been an integral part of our team and has provided strategic insight, creative thought and a meaningful value-add to many of our recent major event bid wins including the 2016 JUNO Awards and the 2015 Canadian Open Volleyball Championships. All of this is predicated on a genuine passion to build a great city through sport for economic benefit, place brand presence and quality of life.”

– Marco De Iaco
VP, Calgary Sport Tourism Authority

“Russell, I'm currently working my thirteenth Olympic Games and the producer team of you (and Doug and Mychael) were such a key part of NBC Olympics and the best I have ever had the pleasure of working with. The creative energy in Sydney 2000 and Salt Lake 2002 was amazing!”

– Tom Feuer
Executive Producer, NBC Olympics

“Russell’s contributions to the Canadian Olympic Committee’s athlete engagement strategy and marketing programs including the award-winning We Are Winter campaign, the Athlete’s Voice Initiative and the wholistic athlete development program Game Plan has been invaluable and demonstrates his genuine vision for Canadian high performance sport.”

– Chris Overholt
CEO and Secretary General, Canadian Olympic Committee