Trophies.
Medals.
Podiums.
Awards.

All worthy pursuits.

But it’s the quiet wins and silent achievements that make the difference when it matters most.

We’re an agency that’s built on small victories.

Let’s find them together.

OUR WORK – GLOBAL EVENTS

We’ve worked with global brands and sport properties that are redefining the future of fandom and youth culture, city-stopping events and immersive storytelling.

We’ve led major event bids on behalf of tourism clients, developed over $40-million in foundational funding for event rights holders, and created innovative ideas in sport tourism strategies that deliver significantly increased host legacy.

RED BULL CRASHED ICE

01

Nighttime aerial view of an illuminated urban park with winding lighted pathways, buildings, and trees.

X GAMES LEAGUE

02

SAILGP HALIFAX

03

A large crowd of spectators watching a sailing race with high-speed catamarans in a harbor, surrounded by boats, buildings, and flags.

RED BULL X FIGHTERS

04

Two motocross riders performing mid-air flips at a night race event, with a large crowd in the stands, flames along the track, and a large banner displaying "Red Bull Fighters."

X GAMES ALBERTA

05

Snowboarder in mid-air jump during night snowboarding event at X Games St. Hubert's The Stag, snow falling, bright lights, spectators, and event banners visible.

JUNO AWARDS

06

CALGARY 2026 OLYMPIC & PARALYMPIC BID

07

NATURAL SELECTION TOUR 

08

Logo of The Yeti Natural Selection at Revelstoke Mountain Resort with a mountain background.

OUR WORK – IMMERSIVE STORYTELLING

Russell served as a producer for NBC Olympics in Sydney 2000 and Salt Lake 2002 and has created feature content for industry heavyweights including ESPN, CBC Olympics, Quokka Sports and ABC Sports.

He created a television series for CBC, worked as an executive producer of three long-form documentaries including Unbroken: The Snowboard Life of Mark McMorris, that earned a special screening at the renowned Toronto International Film Festival (TIFF).

Unbroken: The Snowboard Life of Mark McMorris

01

Good Times with Craig McMorris

02

Two young men in wetsuits standing on a sandy beach, holding surfboards; one giving a thumbs-up gesture. There are lifeguard towers and a flock of birds in the background under a cloudy sky.

Making Your Mark:

The Snowboard Life of Mark McMorris

03

Woman with curly dark hair sitting with her hand on her chin, looking thoughtfully to the side.

SMALL VICTORIES

Over the past two decades, Russell has worked with global brands and sport properties that are redefining the future of fandom through global events, youth culture, progressive technology, and immersive content.

We’re an agency that’s built on small victories.

Let’s find them together.